Market Opportunity

A multi-billion-pound market with a position no one occupies

£0.0BGlobal market (2024)

Growing at 5–7% per year through 2030

The global mosquito control market is driven by public health mandates, NGO procurement, and rising consumer demand for non-toxic alternatives. Sub-Saharan Africa, South Asia, and Southeast Asia represent the highest-volume opportunity — with the UK and Europe as accessible near-term launch markets.

No existing product addresses individual-level adaptive acoustic repulsion. ISARS enters a proven, large market with a demonstrably superior approach to a problem that current solutions have failed to fully solve.

Target Segments

Six routes to revenue

Households — Endemic Regions

Phase 1

NGO supply & direct distribution

UK & European Consumer

Phase 1

E-commerce & retail partnerships

Healthcare Facilities

Phase 2

B2B bulk supply to clinics & hospitals

Travel & Tourism

Phase 2

Premium retail tier for travellers

Public Health Programmes

Phase 3

Government & donor procurement

Technology Licensing

Phase 3

OEM & platform integration

Commercial Model

Multiple paths to revenue

Device Sales

Consumer and retail sales at a target price of £70 per device through e-commerce and distribution partners worldwide.

Institutional Supply

Bulk supply agreements with healthcare organisations, NGOs, and government health ministries at volume pricing.

Software & Data Services

Subscription tier for over-the-air model updates as the dataset expands. Aggregated population-level data has value to epidemiologists.

Technology Licensing

Licensing of the acoustic identification and adaptive response methodology to OEM manufacturers and IoT platform providers.